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Winter Listing Photos in Columbia SC: Dormant Lawns, Short Days and the Holiday Decor Question
Listing a Columbia home between Thanksgiving and February? Here's how we handle brown lawns, 5 o'clock sunsets and the tree in the living room so the photos still work in March.
Joshua MacFarland
Oct 216 min read


Floor Plans on Columbia SC Listings: What the Scan Measures and How to Prep for It
Square footage fights usually come down to a sunroom or a bonus room. Here is what a floor plan scan actually measures around Columbia, and how to get ready for it.
Joshua MacFarland
Sep 304 min read


Photographing Vacant Commercial Space in Columbia SC: How to Make an Empty Building Lease
An empty building hands a camera almost nothing to work with. Here's what we actually shoot on vacant commercial space around Columbia, and what to have ready before we get there.
Joshua MacFarland
Sep 95 min read


Photographing Lake Access Listings Around Lake Murray: A Field Guide for Chapin and Irmo Agents
Half the lake listings around Chapin say lake access and the photos never show what that means. Here is how we shoot Lake Murray properties so buyers can tell what they are actually getting.
Joshua MacFarland
Aug 195 min read


Shooting 3D Tours for Columbia's Relocation Buyers: What Actually Helps Them Buy Sight Unseen
A lot of Columbia buyers pick a house off a screen before they ever fly in. Here's how we shoot a 3D tour that earns their trust, plus a prep list you can steal.
Joshua MacFarland
Jul 294 min read


Why Twilight Photos Punch Above Their Weight on Columbia SC Listings
That short window right after sunset does more for a Columbia listing than almost any other shot. Here's why twilight photos work, and when they're actually worth booking.
Joshua MacFarland
Jul 13 min read


15 Benefits of Using Drone Photography Columbia SC for Your Business
What drone photography actually does for a Columbia SC business: better listings, stronger social content, real event coverage, all at a sane price.
Joshua MacFarland
Jan 5, 20256 min read
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