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How to Photograph Richmond's Older Homes: A Field Guide for Fan and Church Hill Listings
Narrow rooms, blown out windows, wires across the roofline. Richmond's old housing stock fights the camera. Here is what we actually do about it, and what to fix before the photographer shows up.
Joshua MacFarland
Aug 56 min read


What Role Do Marketing Graphics Play in Visual Storytelling?
Marketing graphics do the quiet work in visual storytelling: they stop the scroll, make your message clear, and keep your brand recognizable.
Joshua MacFarland
Jan 15, 20253 min read


Transforming Spaces: The Art of Marketing Graphics
How marketing graphics change the way a space reads: design fundamentals, color and type, scale, and the new tools worth using.
Joshua MacFarland
Jan 5, 20253 min read


15 Ways Cut and Color Enhance Visual Storytelling
How cuts and color grading actually shape a story: pacing, mood, contrast, and the editing habits that make video feel intentional.
Joshua MacFarland
Jan 5, 20253 min read


What Techniques Are Used for Professional Cut and Color Editing in Photography?
A plain-English look at the cut and color editing techniques pros use, from layers and masks to color balance, selective color, sharpening, and filters.
Joshua MacFarland
Jan 4, 20257 min read


The Role of Cut and Color in Captivating Drone Imagery
Drone tech put aerial shots in reach for everybody, but flying the drone is only half of it. The edit is where a clip starts to feel like a story. Here's how cuts and color do the heavy lifting on aerial work.
Joshua MacFarland
Oct 26, 20245 min read


12 Real Estate Media Secrets to Capture Stunning Property Images
Great property photos take a little skill and a few pro habits. Here are 12 that'll help your real estate shots stand out.
Joshua MacFarland
Oct 22, 20246 min read
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