Narrow rooms, blown out windows, wires across the roofline. Richmond's old housing stock fights the camera. Here is what we actually do about it, and what to fix before the photographer shows up.

July buyers in Richmond are serious buyers. Here's how to make the heat, the light, and your outdoor spaces work for your listing instead of against it.

A couple hours of prep makes a real difference in your listing photos. Here's the room by room checklist we give sellers across South Carolina and Virginia before the shoot.

3D tours and floor plans help SC and VA listings win over out-of-state buyers and cut wasted showings. Here's how to use them.

Office, retail, and industrial listings in Richmond lease and sell faster with the right photos, drone, and video. Here's what brokers should order.

Buyers meet your listing on a screen first. Here's how photos, drone, video, and 3D tours work together to sell homes across South Carolina and Virginia.

Developers pour years into a project, then hand buyers a handful of photos to judge it by. Seven ways professional imaging changes how a development gets seen, and sold.

How marketing graphics change the way a space reads: design fundamentals, color and type, scale, and the new tools worth using.

Ten ways local drone photography earns its keep on an SC or VA listing, plus what to ask before you hire and when aerial isn't worth the money.

In-person, virtual, self-guided, historic, and luxury tours all serve different buyers. Here is what each one is good for.

Richmond looks like a different place from the air. Here's how drone photography is changing the way the city gets seen, promoted, and remembered.

Mechanicsville, VA mixes Civil War history with steady new growth, and that's made it a real spot to watch for real estate. Here's a look at the market and why good photos, video, and 3D tours move properties here.

Every commercial photographer's website looks good and every one of them says they are experienced. Here is what actually separates them, and the questions worth asking before you book.

A plain guide to what actually goes in a listing media package, what each piece is for, and how to decide what a specific property needs. Plus the questions worth asking before you hire anybody.

How property managers and investors keep a whole portfolio looking current: shoot calendars, turnover refreshes, what multifamily and commercial photos need to answer, and when to skip a shoot.

A week-by-week timeline for launching a listing in Greenville, Spartanburg or Anderson, from deciding what the property actually needs to what to change if it stalls.